The great illusion of streaming for 90% of artists!
In 2004 the WIRED director Chris Anderson in the famous article “The Long Tail”, told us with great optimism that streaming would overturn our notions of supply and demand, creating a “long tail” in which non-successes would have obtained a greater share. Than they ever had before.
In the hangover of the rise of the internet, we all naively believed in it: the Internet and digital would bring more democracy to the world of music! a musical landscape in which all artists had an equal chance to become great.
But if the doors of access to an infinite catalogue opened for all passionate music consumers, and streaming offered a utopian free-for-all with an inviting upgrade of a $ 9.99 per month fee, the evolution was very different for artists.